Financial Times: Start-ups scent opportunity in tackling fake news
Based on the economics view, some information, including fake or true, does damage the reputation of the brands of the business or a candidate running a campaign. It means possible decreases of the future income flows, which is the wealth itself. This could be a business model for out-sourcing part of crisis-at-dawn managements.
However, it’s plausible that the service provider could be the fake information spreader at the beginning. How to price and how to persuade the brand owner to accept such service would be another question.
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